“We want to build a new way to involve athletes in the pursuit of growth, well-being and performance.

The idea behind Bricks Performance System took shape over the past 15 years, while Jacob worked as a physiotherapist and physical trainer. No matter which athletes he worked with, he noticed that no club really managed to get the different parts of an athlete's everyday life to talk to each other.

Quietly, the idea started to take concrete form. One place — with the athlete at the centre. An athlete builds a career brick by brick — and that's where the name Bricks comes from. Bricks gathers all the relevant data and gives athletes, coaches and the whole organisation the full overview and the structure it takes to lift performance to new heights.

Before the project really got going, Jacob happened to meet Nicolas through mutual friends. Nicolas is a former athlete himself — he played professional handball for many years before an injury ended his career. He went back to school and earned a Private Master's Degree in Sport Technologies and Digital Transformation. A match made in heaven. The two partners teamed up and together created Bricks Performance System.

Vision

Our vision is a partnership between club and athlete where openness, insight and shared goals lift both the individual and the team.

Mission

Our mission is to bring sport, education and personal growth together in one place, so everyone — athletes, coaches and schools — can act from the same picture.

Values

Bricks combines technology and human insight to create growth, direction and progress — for staff and athletes alike.

The journey behind

Bricks Performance System

2018

The dream of Bricks

The first thoughts on Bricks Performance System begin to take shape among a group of athletes and technology enthusiasts.

The dream of Bricks
2019

From idea to action

The team works on defining the core concept and the first prototypes are developed.

From idea to action
2020

Building the foundation

The first working version of Bricks Performance launches to a small group of test users.

Building the foundation
2021

The first partnerships

With feedback from early users the platform improves significantly, and the user base starts to grow.

The first partnerships
2022

The platform takes shape

Bricks Performance officially launches and is well received by sports clubs and organisations.

The platform takes shape
2023

Data meets growth

The platform scales to handle hundreds of clubs and thousands of athletes across Denmark.

Data meets growth
2024

BRICKS OPENS TO ALL

New features and partnerships take Bricks Performance to the next level in sports technology.

BRICKS OPENS TO ALL

The journey doesn't end here...

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