“We want to build a new way to involve athletes in the pursuit of growth, well-being and performance.

The idea behind Bricks Performance System took shape over the past 15 years, while Jacob worked as a physiotherapist and physical trainer. No matter which athletes he worked with, he noticed that no club really managed to get the different parts of an athlete's everyday life to talk to each other.

Quietly, the idea started to take concrete form. One place — with the athlete at the centre. An athlete builds a career brick by brick — and that's where the name Bricks comes from. Bricks gathers all the relevant data and gives athletes, coaches and the whole organisation the full overview and the structure it takes to lift performance to new heights.

Before the project really got going, Jacob happened to meet Nicolas through mutual friends. Nicolas is a former athlete himself — he played professional handball for many years before an injury ended his career. He went back to school and earned a Private Master's Degree in Sport Technologies and Digital Transformation. A match made in heaven. The two partners teamed up and together created Bricks Performance System.

Vision

Our vision is a partnership between club and athlete where openness, insight and shared goals lift both the individual and the team.

Mission

Our mission is to bring sport, education and personal growth together in one place, so everyone — athletes, coaches and schools — can act from the same picture.

Values

Bricks combines technology and human insight to create growth, direction and progress — for staff and athletes alike.

The journey behind

Bricks Performance System

2015

The problem becomes clear

Across elite sport it became clear that athletes were told what to do — but rarely why. Clubs, schools and federations worked in silos, and that became the foundation of Bricks: athletes should not just be guided — they should understand themselves.

The problem becomes clear
2020

Bricks is founded

After years of working with athletes, coaches and performance environments, the vision was clear. Bricks was founded to bring performance, health and insight together — and make elite knowledge available in a new way.

Bricks is founded
2023

The first real validation

The Innovation Fund's InnoBooster programme gave Bricks external validation, and the first commercial pilot landed the same year. A turning point, where vision became funded development with the market behind it.

The first real validation
2024

The year that tested everything

2024 brought setbacks, pressure and hard decisions — Bricks was tested on finances, direction and belief in the mission. But it also became the year the foundation grew stronger.

The year that tested everything
2025

Elite athletes join the mission

Christian Eriksen, Mathias Gidsel and Mikkel Hansen became part of Bricks — not as faces, but as people who believe in the mission of better conditions for the next generation. A stamp of approval on the work built up over the years.

Elite athletes join the mission
Aug 2025

From startup to company

Bricks moved from startup survival to real company building: the first head office, the first employees, and the organisation behind the vision took shape. This is where the next phase truly began.

From startup to company
2026

Bricks opens to everyone

Together with Christian Eriksen, Mathias Gidsel and Mikkel Hansen, Bricks launched publicly and opened the Athlete OS to individual athletes. What started as an idea in elite sport is now within reach of every ambitious athlete.

Bricks opens to everyone

The journey doesn't end here...

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